Using Photos to Promote Your Contracting Company

A key component to marketing your contracting business is setting the right tone in your advertisements and social media posts. You want to get the attention of potential clients without being too overbearing or self-promoting. That’s why using photos of completed projects can be so effective.   They show off the quality of your work and highlight popular features that add value to a home — all while subtly promoting your company’s name along with it.

You can also use pictures to show clients that your employees are trustworthy.   If you have a lengthy contract with your homeowners, include photos of the workers on the job site and how they get along with everyone. This shows potential clients that not only will you deliver quality results, but you’ll ensure their property is safe at all times.  Plus, seeing more than one employee in each photo helps to eliminate any doubts about who’s working for whom!

Although many contractors shy away from professional photography because they think it’ll cost too much money, you don’t have to go that route.  Instead, take pictures with your mobile phone or a digital camera.   If you do decide on the latter, make sure to ask homeowners if they mind you taking photos of their property — and before you snap any shots, explain what you’ll be using them for.

If possible, include employees in every photo — not just those who work for your company but local tradesmen (such as plumbers and electricians), too, if they’re helping to complete the project. And don’t forget about customer testimonials! Included three or four at most in each ad so they stand out without overwhelming readers.

What’s more, show how much value you can bring to a project by including photos of various rooms within the home. For example, you can include photos that show your work in a kitchen or bathroom to draw attention to specific features, such as the countertop and new sink.  You might even consider altering the color of those regions so it stands out from other parts of the house — all while still maintaining a subtle effect on your branding image.

Simply make sure that the images are clear and well-lit if possible. After all, you need potential clients to be able to see and appreciate what you’re offering them without having any trouble reading text included in those pictures!   And don’t forget about including captions with your photos — they give descriptions, so people understand exactly what’s shown in each picture!

Pro Tip: If you use your own cell phone, make sure that the quality is high enough so prospective customers won’t feel like you’re selling them a piece of junk. Also keep in mind that any image you post online should link back to both your personal and business Facebook pages or Twitter feeds. This way, clients can easily access (and share) more information about your business when they see something they like from one of their friends — whom you’ve probably already connected with.

Posting Daily on Instagram for Contractors:

What You Need to Know

With a trend of social media dominating our lives, it doesn’t take much for you to notice that Instagram has become one of the most popular platforms in recent years. It’s versatility and popularity has given it prime opportunity to be used by businesses as well; not just personal use, but business use as well. This article will show you why your next marketing strategy should include Instagram and may even give you tips on how to promote your company effectively!

Why Should I Use It?

One reason that many companies avoid this social media platform is because they don’t think their demographic uses it. The fact of the matter is, even if only a small percentage of your audience uses this platform, it’s still worth using because you can capture their attention long enough to bridge the gap between social media platforms. You need to make your target demographic aware that you exist and Instagram will do just that for you!

What’s in It For Me?

Instagram is a wonderful way to market yourself because not only does it give you an outlet for posting pictures, but it allows you to engage with your audience through comments as well. The use of images and videos on this platform makes it easy for users to connect with one another and there isn’t really a limit on how many people or businesses can follow each other. This freedom of use gives companies a better chance of making themselves known by more people than by any other marketing strategies!

How Can I Use It To Help My Business?

By posting pictures of your work and sharing them with your audience, you are creating an opportunity for potential customers to get to know you better. Showing some behind the scenes action or what it looks like when you’re working lets people into your world which is a great way to help make people trust you. Of course as with any type of marketing strategy, there’s always the chance that someone could leave a negative comment so make sure that you monitor interactions on this platform because they will play a large part in shaping how much business you end up getting!

Pro Tip: If you use your own cell phone, make sure that the quality is high enough so prospective customers won’t feel like you’re selling them a piece of junk. Also keep in mind that any image you post online should link back to both your personal and business Facebook pages or Twitter feeds. This way, clients can easily access (and share) more information about your business when they see something they like from one of their friends — whom you’ve probably already connected with.

Photos and Video for Customer Testimonials:

And lastly, don’t forget about customer testimonials! Included three or four at most in each ad so they stand out without overwhelming readers. Avoid having too many, or it’ll look like you have less experience than your competitors. Video testimonials about your contracting business are becoming more and more popular today. Setting up a few simple lighting and sound rules helps to make videos look professional. Keep the background dark, or use a solid color with no distractions in the frame (just your contractor logo is fine).

Keep these tips in mind and I’m sure you’ll have success promoting your contracting business on social media! Also keep in mind that the more time and money you put into creating a good product or service for people to enjoy, the better chance you’ll have at making a profit – keeping your company alive for years to come!