Search Engine Optimization for Contractors

Learn how ongoing content creation and additions can help your website grow and rank better in search results.

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What is Search Engine Optimization?

Your new website from ContractorWorx is a solid foundation. Add ongoing SEO to increase your reach.

Search engine optimization (SEO) is the practice of optimizing a website's content, structure, and technical elements to improve its visibility and ranking on search engine results pages (SERPs). Essentially, SEO involves implementing strategies and techniques that align with search engine algorithms to increase a website's relevance and authority for specific keywords and topics. By optimizing various aspects of a website, such as on-page content, meta tags, backlinks, and user experience, SEO aims to attract organic (non-paid) traffic from search engines and ultimately drive more qualified leads and conversions for businesses. In essence, SEO is about ensuring that your website is easily discoverable and accessible to users searching for relevant information, products, or services online.

Why Should Contractors Care About SEO?

Ranking well means that your website will be listed higher in search results, providing more leads.

As a contractors you should care about SEO because it directly impacts your online visibility, credibility, and ability to attract potential clients. The vast majority of consumers turn to search engines to find local services, so having a strong SEO strategy is essential for contractors to stand out from the crowd. By optimizing your website's current content, improving local search presence, and creating new, valuable content, contractors can ensure that they appear prominently in search engine results pages. This makes it easier for potential clients to discover and engage with your services. Investing in SEO not only helps contractors attract more leads but also enhances your reputation as a trusted authority in your field, ultimately leading to increased opportunities for growth and success.

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Whether you're a seasoned contractor or just starting out, harnessing the power of Search Engine Optimization (SEO) can be a game-changer for your online success. Let's delve into the benefits of SEO specifically tailored for contractor websites.

Increased Visibility and Traffic:

SEO helps your contractor website rank higher on search engine results pages (SERPs), making it more visible to potential clients. By optimizing your website for relevant keywords and phrases, you can attract organic traffic from users actively searching for contractor services in your area. Improved visibility translates into more website visitors, ultimately expanding your reach and increasing your chances of securing new clients.

Enhanced Credibility and Trust:

A high-ranking website instills confidence in potential clients, positioning your contracting business as a reputable authority in your field. When users see your website prominently displayed at the top of search results, they're more likely to perceive your services as trustworthy and reliable. Additionally, implementing SEO best practices such as optimizing meta tags, creating valuable content, and earning quality backlinks can further bolster your credibility within the industry and among your target audience.

Targeted Local Exposure:

For contractors serving specific geographic areas, local SEO is indispensable. By optimizing your website for location-specific keywords and phrases (e.g., "roofing contractor in [city]"), you can attract highly relevant leads from your target market. Leveraging tools like Google My Business allows you to appear in local map listings and showcase essential business information, such as your address, phone number, and customer reviews. This targeted exposure ensures that your contracting services are prominently featured to potential clients in your vicinity, driving qualified leads to your website.

Cost-Effective Marketing:

Compared to traditional advertising methods like print ads or billboards, SEO offers a cost-effective way to market your contracting business. With SEO, you're targeting users who are actively seeking your services, eliminating wasted ad spend on audiences with no interest in what you offer. Additionally, the long-term benefits of SEO—such as sustainable rankings, increased organic traffic, and ongoing lead generation—provide a higher return on investment (ROI) over time, making it a smart investment for contractors looking to maximize their marketing budget.

Competitive Advantage:

Standing out from the crowd is essential for contractors vying for clients' attention. SEO can give you the edge you need to outshine competitors and capture a larger share of the market. By consistently optimizing your website, producing valuable content, and staying abreast of industry trends, you can establish your contracting business as a top contender in your niche. With strategic SEO tactics, you'll not only attract more clients but also solidify your position as a leader in the industry.

SEO is a powerful tool that can propel contractor websites to new heights of success in the digital realm. From increasing visibility and credibility to attracting targeted leads and gaining a competitive edge, the benefits of SEO for contractors are undeniable. By investing time and resources into optimizing your website for search engines, you can unlock a world of opportunities and take your contracting business to the next level online.

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How Do I Begin SEO For My Website?

All good work begins with a plan. Define your service area and the services you provide.

Creating a plan for SEO for a contractor website begins with thorough research and analysis. Start by conducting keyword research to identify relevant search terms and phrases that potential clients might use to find contractor services. Once you have a clear understanding of how your potential customers find contractors in your area, develop a comprehensive strategy that outlines specific goals, tactics, and timelines for implementation. This plan should include strategies for on-page optimization, local SEO, content creation, link building, and ongoing monitoring and optimization. Regularly track and analyze key performance metrics to measure the effectiveness of your SEO efforts and make adjustments as needed to ensure continued success.

Should Contractors Use AI To Help with SEO?

AI is an amazing tool that speeds up the process, and increases the quality of the content you add to your website.

Contractors can leverage AI technology to streamline their blog content creation process and enhance their online presence. AI-powered tools can generate initial drafts of blog posts based on specified topics, keywords, and target audiences, significantly reducing the time and effort required for content creation. However, it's essential to remember that while AI can assist in generating content, human oversight is crucial for ensuring accuracy, relevance, and authenticity. Each blog post produced by AI should be thoroughly reviewed and edited by a human to ensure it aligns with the contractor's brand voice, addresses the needs of their audience, and maintains high-quality standards. It's worth noting that Google has stated they will not penalize AI-generated content in search engine rankings if the quality meets their standards, emphasizing the importance of prioritizing content quality over the method of creation. By combining the efficiency of AI with human expertise and creativity, contractors can produce compelling blog content that resonates with their audience and boosts their SEO efforts effectively.

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Guides to Contractor SEO

Search Engine Optimization (SEO) is a powerful tool that can help contractor websites gain better rankings on search engine results pages (SERPs), leading to increased visibility, traffic, and ultimately, more clients. This guide aims to provide contractors with practical strategies to optimize their websites for search engines and improve their online performance.

  1. Keyword Research:

    • Identify relevant keywords and phrases that potential clients might use when searching for contractor services.
    • Utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to discover high-volume and low-competition keywords.
    • Target long-tail keywords that are specific to your services and location to attract more qualified leads.
    • Prioritize keywords with commercial intent, such as "roof repair contractor in [city]" or "home renovation services near me."

  2. On-Page Optimization:

    • Optimize title tags, meta descriptions, and heading tags (H1, H2, H3) with targeted keywords.
    • Create unique and compelling content for each page, incorporating relevant keywords naturally.
    • Ensure proper use of internal linking to connect related pages within your website.
    • Optimize images with descriptive filenames and alt tags to improve accessibility and keyword relevance.
    • Improve website loading speed by compressing images, minifying CSS and JavaScript, and utilizing caching mechanisms.

  3. Mobile-Friendly Design:

    • With the majority of internet users accessing websites through mobile devices, ensure that your contractor website is mobile-responsive.
    • Use responsive web design techniques to provide an optimal viewing experience across various devices and screen sizes.
    • Test your website's mobile-friendliness using tools like Google's Mobile-Friendly Test and address any issues identified.

  4. Local SEO:

    • Claim and optimize your Google My Business listing to appear in local search results and Google Maps.
    • Consistently maintain accurate business information, including name, address, phone number, and business hours.
    • Encourage satisfied clients to leave positive reviews on your Google My Business profile to build credibility and attract more local customers.
    • Include location-specific keywords in your website content, meta tags, and headings to enhance local search visibility.

  5. Content Marketing:

    • Create high-quality, informative content that addresses common questions, concerns, and pain points of your target audience.
    • Publish blog posts, articles, case studies, and how-to guides related to your contractor services.
    • Share your expertise through video content, such as tutorials, project showcases, or client testimonials.
    • Regularly update your website with fresh content to keep visitors engaged and encourage return visits.

  6. Link Building:

    • Earn backlinks from authoritative websites and industry directories to improve your website's credibility and authority.
    • Reach out to relevant blogs, publications, and local businesses for guest posting opportunities or collaboration.
    • Leverage social media platforms to share your content and engage with industry influencers and potential clients.

  7. Analytics and Monitoring:

    • Use tools like Google Analytics and Google Search Console to track website traffic, user behavior, and keyword performance.
    • Monitor your website's search engine rankings regularly to identify areas for improvement and capitalize on opportunities.
    • Adjust your SEO strategy based on performance data, trends, and changes in search engine algorithms.

Implementing a comprehensive SEO strategy is essential for contractor websites to gain better rankings and attract more clients online. By conducting thorough keyword research, optimizing on-page elements, focusing on local SEO, creating valuable content, building quality backlinks, and monitoring performance metrics, contractors can significantly improve their website's visibility and competitiveness in search engine results. Embracing SEO as an integral part of your digital marketing efforts will ultimately drive more traffic, leads, and conversions for your contracting business.

AI (Artificial Intelligence) has revolutionized content creation and SEO optimization. By harnessing the capabilities of AI, contractors can generate high-quality blog posts that not only engage their audience but also improve their website's SEO visibility. In this guide, we'll explore how contractors can leverage AI to create compelling blog content and enhance their SEO strategies.

Understanding AI-Powered Content Generation:

AI-driven content generation involves using sophisticated algorithms and natural language processing (NLP) models to create written content automatically. These AI systems analyze vast amounts of data, learn patterns and trends, and generate human-like text that is indistinguishable from content written by humans. By leveraging AI-powered content generation tools, contractors can produce a consistent stream of high-quality blog posts without the time and effort traditionally required for manual writing.

Identifying Relevant Topics and Keywords:

One of the first steps in creating SEO-friendly blog content is identifying relevant topics and keywords that resonate with your target audience. AI-powered tools can assist contractors in this process by analyzing search trends, competitor content, and industry-specific data to uncover lucrative topics and keywords. By leveraging AI insights, contractors can ensure that their blog posts address the needs and interests of their audience while targeting high-value keywords for improved search engine rankings.

Generating Engaging and Informative Content:

AI-generated content isn't just about filling pages with keywords—it's about delivering valuable information and engaging storytelling that resonates with readers. AI-powered content generation tools can generate compelling blog posts that are well-structured, informative, and tailored to the needs of your audience. By inputting relevant data and parameters, contractors can customize the tone, style, and depth of content generated by AI, ensuring that each blog post aligns with their brand voice and messaging.

Optimizing Content for SEO:

SEO optimization is essential for ensuring that your blog posts rank well in search engine results and attract organic traffic to your website. AI can play a significant role in optimizing content for SEO by analyzing factors such as keyword density, readability, and semantic relevance. AI-powered tools can suggest relevant keywords, optimize meta tags and headings, and ensure proper keyword placement throughout the content. By incorporating AI-driven SEO recommendations, contractors can maximize the visibility and impact of their blog posts in search engine rankings.

Personalizing Content for Different Audiences:

AI-powered content generation allows contractors to create personalized blog content for different audience segments based on factors such as demographics, preferences, and browsing behavior. By leveraging AI-driven insights, contractors can tailor blog posts to specific audience segments, delivering content that resonates with their interests and needs. Personalized content not only enhances the user experience but also improves engagement metrics such as time on page and click-through rates, signaling to search engines that your website provides valuable and relevant content.

Monitoring Performance and Iterating:

After publishing AI-generated blog posts, it's essential to monitor their performance and iterate based on the results. AI-powered analytics tools can provide valuable insights into key performance metrics such as traffic, engagement, and conversion rates. By analyzing this data, contractors can identify top-performing blog posts, uncover areas for improvement, and refine their content strategy accordingly. Continuous monitoring and iteration are crucial for maintaining and enhancing the SEO visibility of contractor websites over time.

AI-powered content generation offers contractors a powerful solution for creating engaging, SEO-friendly blog posts that drive traffic, engagement, and conversions. By leveraging AI insights and capabilities, contractors can streamline the content creation process, optimize for SEO, and deliver personalized content experiences to their audience. By embracing AI-driven content generation as part of their SEO strategy, contractors can stay ahead of the curve and elevate their online presence in an increasingly competitive digital landscape.

As a contractor, you're constantly looking for ways to expand your online presence and attract more clients. Having a strong SEO strategy is crucial for standing out among competitors and reaching your target audience effectively. One aspect of SEO that many contractors overlook is the importance of word count in blog posts. In this post, we'll delve into why a higher number of words in your blog posts can significantly boost your search engine rankings and ultimately drive more traffic to your website.

How The Length of Blog Posts Impacts Contractor Website Ranking:

  • The average page on any website on the internet has around 275 words.
  • Results shown on the first page of Google average over 1400 words.
  • The top results on Google searches average over 1800 words per page.

 

For optimal SEO results, we recommend that each of your blog posts fall within the range of 1800 to 2500 words. This length provides ample space to delve deep into topics relevant to your contracting business, allowing you to offer comprehensive insights and valuable information to your audience. Longer blog posts not only have a better chance of ranking well in search engine results but also demonstrate your expertise and authority in your field. By aiming for this word count range, you can maximize your potential for attracting organic traffic, engaging readers, and ultimately converting them into loyal clients.

Comprehensive Content:

Search engines like Google prioritize content that provides value and answers to users' queries. Longer blog posts tend to be more comprehensive, allowing you to delve deeper into topics relevant to your industry. By covering a subject in detail, you demonstrate your expertise and authority in your field, which can enhance your credibility in the eyes of both search engines and potential clients.

Keyword Optimization:

Longer blog posts provide more opportunities for incorporating relevant keywords naturally throughout the content. Keywords play a vital role in SEO, as they help search engines understand the context and relevance of your content to users' search queries. By strategically integrating keywords into your blog posts, you can improve your chances of ranking higher for those specific terms, increasing visibility and attracting organic traffic to your website.

Increased Dwell Time:

Dwell time, or the amount of time users spend on a webpage before returning to search results, is a key metric that search engines consider when evaluating the quality and relevance of content. Longer blog posts that offer valuable information are more likely to engage readers and keep them on your site for an extended period. This signals to search engines that your content is valuable and worth ranking higher in search results, consequently boosting your SEO efforts.

Backlink Potential:

High-quality, informative content naturally attracts backlinks from other websites within your industry or niche. Longer blog posts with in-depth insights and analysis are more likely to be cited and shared by other bloggers, industry publications, and influencers. Backlinks are a crucial component of SEO, as they signal to search engines that your content is trustworthy and authoritative. The more backlinks you earn from reputable sources, the higher your website is likely to rank in search results.

Enhanced User Experience:

User experience is paramount in SEO, and longer blog posts can contribute to a better overall experience for your website visitors. By providing comprehensive information and addressing users' needs and concerns, you can keep them engaged and encourage them to explore more of your content. This not only improves dwell time but also reduces bounce rates, indicating to search engines that your website is valuable and user-friendly.

The word count of your blog posts can have a significant impact on your SEO efforts as a contractor. By creating longer, more comprehensive content, you can improve your search engine rankings, attract more organic traffic, and establish your authority within your industry. Remember to focus on providing value to your audience and optimizing your content for relevant keywords to maximize the effectiveness of your SEO strategy.

We are asked this question a lot. And while we tend to talk about it, very few contractors implement any sort of SEO strategy in a meaningful way. The good news is that this gives you an opportunity, and depending on your competition, you might just be able to beat them out of the top rankings. We'll do our best to simplify this for you, but if you need clarification, reach out to us.

Pre-Content Checklist:

  1. Make absolutely certain that the content on your website has not been copied and pasted from anywhere else on the web. If it has, replaced that content immediately.
  2. If you don't currently have one, install an SEO plugin and use the setup wizard to get you started. We recommend SEOPress Pro, which is included with every site we build.
  3. Check each of your pages and posts (blog posts) to be sure that they all have appropriate meta data. This includes titles and descriptions of what can be found on those pages.
  4. Check all of the heading tags (H1, H2, H3, etc.) to ensure that there are no errors on any pages. Incorrect headings can lead to poor ranking.
  5. Link internal content from one page to another within the text. If you are a roofing contractor, create a link from the words roofing contractor back to your home page or any other pages related to roofing. This helps bots to read the content more thoroughly.
  6. Ensure that all of your images have alt tags that describe what is in each image. This can be done through the media manager.
  7. Now we're going to begin adding content on a regular basis.

Add New Content Related To Your Contracting Business:

Write blog posts. Lots of them. We recommend adding at least one blog post about every single town in your service area. Then create another one related to that town that includes content about another service you offer there. So you are going to end up with potentially hundreds of pages for customers to land on. See below for more information about using AI to write some (or all) of the content for you.

The structure of thes posts should look something like this, with a long-form blog post (1500-2000 words) for each:

  • Service Locations
    • Town 1 All Services
      • Town 1 Residential Roofing
      • Town 1 Commercial Roofing
      • Town 1 Gutter Services
      • Town 1 Metal Roofing
      • Town 1 Slate Roofing
      • Town 1 Wood Shake Roofing
      • Town 1 Roof Repairs
      • Town 1 Windows
      • Town 1 Siding
      • Town 1 Roofing Inspections
    • Town 2 All Services
      • Town 2 Residential Roofing
      • Town 2 Commercial Roofing
      • Town 2 Gutter Services
      • Town 2 Metal Roofing
      • Town 2 Slate Roofing
      • Town 2 Wood Shake Roofing
      • Town 2 Roof Repairs
      • Town 2 Windows
      • Town 2 Siding
      • Town 2 Roofing Inspections
    • Town 3 All Services
      • And so on...

We highly recommend that you get creative with the names of these blog posts instead of naming them all so similarly, but this should give you an idea. This method essentially creates the content that increases the chances of your website ranking in multiple locations, and the chance that your customers from those areas are going to find you more easily.

Yes, this is a lot of work, but done over time in smaller chunks, it is attainable.

Use of AI to Write Content:

Utilizing AI to write your content will drastically reduce the amount of time it takes to get all of these location pages in place. It will take some time to get the prompting right to get the output you are looking for, but after a short while, you will easily be able to tell your AI of choice how to write what you want, and the quality of the output will increase.

ContractorWorx Can Help Write Your Content:

So here's the obligatory plug for our service: If you find that you simply don't have the time, but would like to test this method in your area, look below at our pricing to help you decide which plan might work best for your budget. It might benefit you to see a few of these pages completed on your website, then you take over and do the rest.

One Last Thing:

While this strategy works in some locations, it might not work in all. A large portion of SEO success is determined by how much your competitors are doing. Those putting out high-quality content on a regular basis will likely outpace others in the rankings. A company in your area might have one or more people working full time on their SEO, and that can be hard to beat. It's not impossible, but it makes it more difficult.

Have questions? Reach out and ask.

No Time to DIY? We Can Help

Ongoing SEO Content Writing from ContractorWorx

We know the content that you need to compete, and offer this service to a select few contractors.

ContractorWorx harnesses the power of AI on your behalf, to revolutionize content creation for SEO, and offering a more cost-effective alternative to traditional copywriting services. Through sophisticated natural language processing algorithms, we generate high-quality, SEO-optimized content that resonates with both search engines and target audiences. With AI-driven content generation, contractors can access a continuous stream of relevant and engaging blog posts, articles, and website copy tailored to their specific needs and preferences, all at a fraction of the cost of hiring human copywriters.

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Annual Blog Subscription Pricing

We'll handle all of your blog posting for an entire year with this annual subscription with low-monthly payments. We utilize AI to write your content, then correct mistakes before adding the post to your website. This saves an incredible amount of money over a traditional copywriter, and delivers content to your site in an attempt to increase your search rankings.

1 Per Week

Written & Added For You

$285 / mo*
12-Month Subscription

  • One Long-Form Blog Post
  • One Image Included
  • On-Page SEO
  • Meta Title & Description
  • Submit to Search Engines
  • AI Assisted Writing
  • 52 Blogs Per Year

2 Per Week

Written & Added For You

$525 / mo*
12-Month Subscription

  • Long-Form Blog Posts
  • One Image Included
  • On-Page SEO
  • Meta Titles & Descriptions
  • Submit to Search Engines
  • AI Assisted Writing
  • 104 Blogs Per Year

4 Per Week

Written & Added For You

$925 / mo*
12-Month Subscription

  • Long-Form Blog Posts
  • One Image Included
  • On-Page SEO
  • Meta Titles & Descriptions
  • Submit to Search Engines
  • AI Assisted Writing
  • 208 Blogs Per Year

1 Blog

Written & Added For You

$1450 / mo*
12-Month Subscription

  • Long-Form Blog Posts
  • One Image Included
  • On-Page SEO
  • Meta Titles & Descriptions
  • Submit to Search Engines
  • AI Assisted Writing
  • 365 Blogs Per Year

*12-month contract required for all annual plans. Call for availability. This service is only available to a small number of current ContractorWorx clients.

Blog Packs

Buy the perfect number of blog posts to reach your goals or to test us prior to ordering an annual subscription.
Blog Packs can be posted all at once, or dripped over time, and you get to decide.

Single Blog

Written & Added For You

$129

  • One Long-Form Blog Post
  • AI Assisted Writing
  • One Image Included
  • On-Page SEO
  • Meta Title & Description
  • Submit to Search Engines
  • $129 Per Blog

4 Blog Pack

Written & Added For You

$389

  • Long-Form Blog Posts
  • AI Assisted Writing
  • One Image Included
  • On-Page SEO
  • Meta Titles & Descriptions
  • Submit to Search Engines
  • $97.25 Per Blog

10 Blog Pack

Written & Added For You

$629

  • Long-Form Blog Posts
  • AI Assisted Writing
  • One Image Included
  • On-Page SEO
  • Meta Titles & Descriptions
  • Submit to Search Engines
  • $62.90 Per Blog

20 Blog Pack

Written & Added For You

$1199

  • Long-Form Blog Posts
  • AI Assisted Writing
  • One Image Included
  • On-Page SEO
  • Meta Titles & Descriptions
  • Submit to Search Engines
  • $59.95 Per Blog

30 Blog Pack

Written & Added For You

$1699

  • Long-Form Blog Posts
  • AI Assisted Writing
  • One Image Included
  • On-Page SEO
  • Meta Title & Description
  • Submit to Search Engines
  • $56.63 Per Blog

40 Blog Pack

Written & Added For You

$2099

  • Long-Form Blog Posts
  • AI Assisted Writing
  • One Image Included
  • On-Page SEO
  • Meta Titles & Descriptions
  • Submit to Search Engines
  • $52.48 Per Blog

50 Blog Pack

Written & Added For You

$2499

  • Long-Form Blog Posts
  • AI Assisted Writing
  • One Image Included
  • On-Page SEO
  • Meta Titles & Descriptions
  • Submit to Search Engines
  • $49.98 Per Blog

100 Blog Pack

Written & Added For You

$4599

  • Long-Form Blog Posts
  • AI Assisted Writing
  • One Image Included
  • On-Page SEO
  • Meta Titles & Descriptions
  • Submit to Search Engines
  • $45.99 Per Blog

Call or email for availability. This service is only available to current ContractorWorx clients, and we limit the number of SEO subscriptions we will take on at one time.