The Power of Testimonials on Your Contractor Website and How to Get Them

As a contractor, you know that word of mouth is one of the most effective ways to grow your business. When potential customers hear about your excellent work from satisfied clients, they’re much more likely to hire you. But how do you make sure that these glowing recommendations reach a wider audience? The answer lies in testimonials.

Testimonials are a powerful tool in your contractor marketing arsenal. They provide social proof, establish credibility and trust, differentiate you from your competitors, and can boost your website’s conversions. In this article, we’ll discuss the importance of testimonials, how to get them, and how to display them on your website for maximum impact.

Why Testimonials are Important

1. Establish credibility and trust When a potential customer visits your website, they want to know that they can trust you to do the job right. Testimonials from satisfied clients can go a long way in establishing that trust. By sharing their experiences, they show that you have a track record of success and that others have been happy with your work.
2. Provide social proof Humans are social creatures, and we’re wired to seek out the opinions and experiences of others when making decisions. Testimonials provide that social proof, showing potential customers that others have already taken the leap and been happy with the results. This can be especially powerful in the contractor industry, where many customers are making significant investments in their homes or businesses.
3. Differentiate from competitors In a crowded marketplace, it can be tough to stand out. Testimonials can help you differentiate yourself from your competitors by highlighting the unique benefits of working with you. If you specialize in a certain type of work or have a particularly exceptional team, testimonials can help you showcase that to potential customers.
4. Boost website conversions Testimonials can also boost your website’s conversions by providing reassurance to potential customers. If someone is on the fence about hiring you, a testimonial from a happy client can be just the push they need to make the call.
5. Highlight positive experiences Finally, testimonials allow you to share positive experiences with your audience. As a contractor, you know that happy clients are the lifeblood of your business. Testimonials give you the opportunity to showcase those positive experiences and spread the word about your work.

How to Get Testimonials

Now that you know why testimonials are so important, let’s talk about how to get them. Here are a few strategies to try:

1. Ask for them The easiest way to get testimonials is simply to ask for them. Reach out to your happy clients and ask if they’d be willing to share their experiences. Be sure to time your request carefully – it’s best to ask for a testimonial shortly after completing a job, while the experience is still fresh in your client’s mind.
2. When you ask for a testimonial, be clear about what you’re looking for. Ask specific questions that will help your client share their experience in a meaningful way. For example, you might ask:

• What did you like most about working with us?
• How did we exceed your expectations?
• Would you recommend us to others? Why or why not?

2. Make it easy for customers to leave a testimonial Even if your clients are happy to provide a testimonial, they may not know where to start. Make it easy for them by providing clear instructions and multiple options for leaving feedback.

Consider adding a testimonial form to your website where clients can fill in their feedback. You can also send follow-up emails after completing a job, asking clients to leave a review on your website or social media channels. Finally, don’t forget about third-party review sites like Yelp or Angie’s List – encourage happy clients to leave reviews there as well.