Contractor Marketing

Marketing your Contracting Company can be complex, and devising an appropriate plan can take long hours and a great deal of resources. ContractorWorx is here to help you with time-proven methods that will make sense for your company and the area you serve. The information below will help you make informed decisions, but don't hesitate to call if you have any questions. This is our favorite topic, so pick up the phone and let's talk about your goals today.


X-Series Websites -
Sites Launched Quickly:

Our X-Series website options come with a beautifully designed template and pre-written content to get your new contractor website up and running quickly. You will have full administrative access so that you can make changes to any content you wish, add blog posts, photos and much more. This is a great way to start with a comprehensive website that keeps your customers on your website, and we'll walk you through the entire process. 

Custom Website Option -
Great for Search Engines:

Our Custom Websites are based on one of our template options, then we rewrite every word on every page to ensure that your content is fresh and written specifically for your business, and your area. This will increase your chances of reaching the top of the search rankings for the keywords you desire and build a firm foundation for your ongoing SEO efforts. Custom website options cost more, but are well worth it in the long run. 

Begin Search Engine Optimization:

Search Engine Optimization keeps your site rising in the rankings agains your local competitors. There are rarely shortcuts to get there, and search engines have consistently removed any shortcuts or loopholes that existed in the past. Beware any company selling cheap solutions to get you to the first page because they simply do not exist anymore. 

A few years ago, the content contained within your website became the single largest yardstick to determine where websites should rank within the results. Adding more quality content regularly is the number one way to ensure that your website ranks well. Be prepared to either write your own content, or pay someone to do so. 

While we can't tell you how difficult it will be to rank your website, we can say that it largely depends on what your competitors are doing. Think of it this way: If your competitor has a full-time employee (or team) working to rank their website, it can be difficult to compete with that company if they are doing things properly. But don't let that stop you from working on it. If they are paying an employee to work on SEO, they see the value of the leads that ranking highly can bring in. 

Don't hesitate to call us for advice. We are always happy to discuss your strategies with you, and look forward to hearing from you soon. 

Integrate Pay-Per-Click Ads for Fast, Measurable Results:

Pay-Per-Click Advertising are the ads that run at the top (and bottom) of search results. These can be a great opportunity to get your website on the top of pages for search terms you wish to monetize. Each time your ad is clicked, you will be charged against your account and visitors will be taken directly to your website where they can call or use your contact form. 

As you are being charged for each click, you should enhance the ability for your customers to contact you quickly and without any friction. Be sure that your phone numbers and contact forms are easily accessible from the very first page they land on, and that you are clearly defining the areas in which you work, and the services you provide. 

While we are happy to give you lots of tips and tricks to help maximizing your campaign efforts,  PPC advertising management is a service we offer. If you would like to learn more about options from ContractorWorx, click the button below and then contact us to discuss your needs. 

Video Marketing - On-Site Video Makes a Difference:

Nothing sells a product or service better or faster than watching video about it. There is a reason that commercials are still playing around TV shows, Youtube videos and practically every other video outlet. 

Adding a video (or an entire channel of videos) to your website is absolutely the best way to connect with your potential customers, show them the quality you offer, and make them feel like they are getting to know you better. This means that they are going to feel more comfortable hiring your company for their next project, and done properly, you will find that there is a real, measurable result from your efforts. 

We recommend that you film (on a tripod to reduce motion) projects that you are working on, completed projects and be sure to tell the story of what the customer wanted, how you solved their problems, and how you got to the finish line. Customer referrals on video are also an excellent way to sell new work, so don't forget to ask for them, then post them to your website. 

All ContractorWorx websites are fully capable of easily integrating video into each page and we'll show you how to do it. ContractorWorx offers video production at your location or using your video. Click below to learn more or contact us to schedule your video shoot. 

Social Media Marketing for Contractors:

Social media can make or break your company, and reading, watching and implementing proper social media techniques can make a huge difference in your business. This topic is so huge, dynamic and complex that we have devoted an entire section of our website to it, so learn more by clicking the link below. And if there is something you can't figure out, call or write to us today and ask. We are happy to help you find the answers. 


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