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The Question We Are Asked Most:

"If you were starting as a new contractor, how would you advertise?"

We get this question more than any other. So often, in fact, we feel like it deserves it's own prominently placed page on our website. This is what we would do:

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Let's Start With the Basics:

Even companies who have been in business a very long time can benefit from the checklist below. Take a look to see if there was anything you didn't think of. 

Logo:
Start with a good logo. In fact, have one professionally made by a good designer. Never settle for something you threw together in a Word document. We see this A LOT, and it is not sustainable. You'll need to brand your company from the beginning, and your new logo will be the cornerstone of that branding. If you need a good logo designed, we highly recommend that you check out freelancer.com. You'll spend between $75-$200 and get many choices.

Website:
We would start with something similar to our X-26 or X-36 website, or the equivalent if you are working with another designer. These 26-36 pages give you a chance to highlight everything you do with pages that will keep your customer engaged and on your site longer, increasing the chances that they contact you. It will also give some diversity for your upcoming ad campaigns, so that customers can land on pages relevant to what they were looking for to begin with.

Company Colors:
During the process of designing a new logo, a good designer should ask you about company colors. We recommend choosing color combinations that will stand out, and those you can live with well into the future. Remember, choosing a hard-to-find color can make it difficult to find promotional items or company t-shirts that match.

Phone Number:
Yes, your phone number does still matter. If you are using your mobile number as your main company number, talk to your carrier to see if they have a number that looks more business-like. This number will be prominently placed on your website and other advertising, so make it a good one.

Business Cards:
Yes, they are still a thing, and are still the easiest way to quickly hand someone your information without insisting that they add it to their phone. We recommend keeping a few with you at all times so that you can quickly hand them to potential customers. At a minumum your business cards should be full-color and on nice card stock. They are so inexpensive these days, there is no reason to have a crappy business card. We are happy to recommend a company who does excellent work if you are interested.

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Contracts, Paperwork, Brochures:

There are some great resources online to find the wording for contracts, so be sure to search for those, but have them checked by your attorney to ensure they will hold up to scrutiny in your state. 

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Now, Let's Get Some Leads:

Lead generation is big business these days, but it won't work for everyone. 

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